Branding, Starting Blog, Starting Website

Do’s and Don’ts in Choosing Domain Name For Your Business or Personal Blog

Do’s and don’ts for Choosing Domain Name For Your Website Blog

Choosing domain name is similar to choosing a company name.  Domain name represents a brand and that’s why it has to be easy to type, remember and pronounce. Nowadays it’s almost impossible to get a branadable domain name but there are lots of tools which help us in choosing domain name.

Recommended Article – Free Domain Suggestion Tools To Get Best Domain Name

There are many considerations before purchasing your domain and most of the time you purchase a domain name which is not brandable nor easy to pronounce or spell. To avoid these common mistakes in choosing domain name, here is a short list of do’s and don’ts before purchasing your domain name.

Your Domain Name Is Going to Be Your Brand Name

Your Website Domain is going to be your brand name so choose it wisely.


 Your domain name should be easy to type/spell, easy to pronounce and easy to remember.


Avoid sound a likes for instance week and weak, male and mail et cetera.

Avoid lengthy domain names because it could redirect to any other pages if misspelled..

Check Your Domain Name Social Media Availability

If you want to leverage social media platforms for marketing and improve your SEO always check social media availability.


If you want to check your domain name availability on social media is   a great tool.


Don’t buy the domain just because the name is available on all social media.

Don’t join each and every social just because the name availability. Research where your audience hangout and focus on those social medias.      

Be Descriptive, Let Your Audience Judge What The Site Is About

Your domain name should describe what’s your website is about. What do you think about and aren’t they descriptive? Do I need to tell you what’s kind of content you are going to see on these sites?


If you are going to target a micro segment or niche then its always better to have a domain which has targeted keywords.

If you want to target specific country or city purchase domains accordingly like .nl, and


Don’t be too descriptive for example

Don’t limit yourself to micro-niche if you are planning to cover various aspects of the topic.

Always Go for .COM, Park Other Extensions and Plurals

The .Com extension is never going to die no matter how many extensions are going to hit the market place.


Buy extensions like .Net, .Org .Biz et cetera and forward them on your main website to avoid competition and brand reputation. Domain registrar offer discounts on bulk purchases.

People often get confuse with singular and plurals like widget and widgets, so purchase singular and plural and forward to main domain.


If your business is targeted to specific country it’s better to go for .nl, .in, et  cetera.

Avoid Numbers and Hyphens

Stay away from hyphens and numbers as much as possible.


Contradictory to above statement, Do add the hyphen to avoid blunders like “” which is actually


People get confuse between five and 5, so don’t use numbers.

Don’t use hyphens because Google don’t appreciate it.          

Avoid Letter Drops

You and I know what is Tumblr and Flickr and how to type it in address bar but our grandparents don’t. Yahoo has parked Flicker to Flickr but if type Tumbler we go to which is an ecommerce website, how much traffic Yahoo might be losing?


You can park the domain to the letter dropped domain.


Don’t drop too many letters because when anyone Google it, it will show “Do You Mean This”.

Research Domain Records

All domain are not new, you may get an expired domain name which might be used by scammers.


Always check your domain name on to check its history, it might be owned by spammer or banned by Google because of black hat SEO. Research by and other search queries.

Use other search engines like Bing to check Domain records.


Don’t purchase domain which has bad reputation in the market.

Don’t purchase blacked listed domains because you would need to work harder to increase your search engine visibility.

Copyright and Trademark

There are many words and tag lines which are copyrighted by big companies and if you purchase any of the domains you could get in a serious problem.


If you really want to share your expertise in any of the copyright product or services, you can use abbreviations like (wordpress), (Photoshop) et cetera.


Don’t swap the words it’s also not permitted.

Let Your Name Be a Brand

It’s an era of personal branding.,,, are few examples of personal branding, they have millions of followers all around the world.


Show your talent on internet and be a internet superstar.

Try to be different from others with your distinctive  personality.

Build your online portfolio and share your work with your community.       


Don’t do it, if you are NOT passionate about personal development and branding.

Precautions you need to be taken before buying your domain name By Matt Cutts



Its easy to purchase a domain but its harder to get a brandable domain name which fits our business. Your domain name is much more than words or sentences, a single alphabet can have a big impact on your business. So I hope with these tips-tips, do’s-don’ts  and considerations in choosing domain name,  you are ready to go!

If you feel I’ve missed something please let me know in the comments.

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About Yogesh Shinde

Yogesh Shinde is a blogger, marketer and LEARNER. He loves being on the internet to learn. He is a Solopreneur and believes in automation without loosing the humanism.
View all posts by Yogesh Shinde →

8 thoughts on “Do’s and Don’ts in Choosing Domain Name For Your Business or Personal Blog

  1. When it comes to a domain name… I think it is wise to WRITE down the names you are thinking of buying and when you have 5… short list to 3 .. and then and only then see how much they are be aware every time you search to buy a name a cookie is dropped then when you go to the next place to check the price you will see the price usually goes UP.. So be wise, Write the name down first then research..


    1. Hey Will,

      Thanks for the valuable tip on how to save money while purchasing domain name. I didn’t know that. 🙂

      I think, there are many suggestion tools for domainers and bloggers to get a brandable and seo-friendly domain. These tools help us to brainstorm and we could get professional and brandable domain within few minutes. Please check out my post to see what are the domain name suggestion tools available in the market.

      Thanks William.

  2. Hi Yogesh

    This is a great resource on choosing domain names. The right domain names does make the difference online. So it is great that you giving out pros and cons tips.

    My favorite is the personal domain name. Thanks for sharing. Take Care

    1. Hey Mandy,

      Today brands have to maintain their reputation online and that’s why they want premium domains. Just like these big brands small scale businesses and bloggers also need to be brandable and that’s why they need a brandable domain name. Thanks for stopping by and commenting Mandy.

      Yogesh Shinde

  3. Thanks for the valuable tip on how to save money while purchasing domain name. I didn’t know that.

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