Why It Is Important To Choose the Right Keywords and How to Choose the Best Keywords for your Website

Keyword research

Why It Is Important To Choose the Right Keywords and How to Choose the Best Keywords for your Website

It all starts with keywords. I, you and everyone uses keywords to search on the World Wide Web. It’s important to choose the right keyword to target the right visitors. Choosing the right keywords, results in targeted traffic and high conversion rate.

The goal of choosing the right keywords (keyword research) is to target what your target audience is seeking. There are hundreds of ways people search for one single product, for instance pen drive, flash drive, thumb drive. As a solo entrepreneur you need understand which keywords to target and utilize these searches to optimize your site to leverage free traffic from search engines.

Selecting the right keyword is nothing than choosing the balanced keyword that no one searching and keywords that millions are searching. Everyone wants to get traffic and there are mainly two ways to get it, by Pay Per Click (PPC) advertising and Search Engine Optimization. In this post I am going cover both aspects,

For Pay Per Click campaign, you need to pay but on the other hand search engine traffic is absolutely free if we choose the right and best keywords and optimized our content accordingly.

Before starting your keyword research you should know the types of keywords,

There are two kinds of keywords short-tail (organic, generic) keywords and long-tail keywords.

Short-Tail Keywords

Organic keywords like “SEO” “Shoes” are highly competitive and occupied by large brands like Moz and Amazon. These keywords are searched by information seekers and do not convert into consumer or customer but on the other hand long-tail keywords like “Affordable Seo Services London” (long-tail Keyword) results in higher conversion rate.

        Branded Keywords

Branded keywords are keywords searched by brand conscious people for example “Samsung Mobiles” or “Rolex          Watches”.  Flipkart, Amazon and other ecommerce sites are also part this keyword category.

Long-Tail Keywords

Long-tail keywords are used by people who are truly interested in products, services and information. These keywords consist more than three to four words.  Avoid to be too specific like “Black shoe for men size 18” because there is very little to no searches for too specific keywords or long-tailllllllll keyword.


Free Tools and Tips to Choose The Right and Best Keyword for PPC Campaigns and Search Engine Optimization (SEO)


Free Keyword Suggestion Tools to Dive into keywords and choose the best keyword for your website,


Get thousands keywords ideas in a minute with this amazing keyword suggestion tool. Ubersuggest is Google Suggest on steroids. Get keyword search suggestions by web, images, news, shopping, video and recipes.

Best FREE alternative to Google Keyword Tool for SEO & PPC keyword research. Get keyword suggestions for Youtube, Bing and App Store.

Google Trends

Explore trending search topics with Google Trending Searches.  Analyze the historic data and how the keyword has been performing. Analyze search trends and monetize your blog content accordingly.

5 Tips on Choosing the Right Keywords

1 – Choose balanced keyword which is not generic nor too specific. Generic keyword = high competition, too specific keyword = low searches to no searches.

2 – Use Keywords that 2-4 word long (long-tail keywords) Example – Women Yoga Pants, Affordable SEO Services London

3 – Don’t choose generic or organic keywords because of high competition. Example – “SEO Services” “Fitness”

4 – Don’t get too specific. Example – “Black Shoe for children size 4”

5 – Remember – Short-tail Keywords = High Competition, Long-Tail Keywords = Low Competition and High Conversion 

5 tips for choosing the right keywords in AdWords and  How to build the best keyword list

Why Google Adword is the best keyword tool and how to choose the right keyword for PPC and SEO

Google is the best and most used search engines in the world that’s why we can rely on traffic estimates, keyword value, competition analysis et cetera. Most importantly Google Adword’s Keyword Planner is free to use, you don’t need to pay to use Google Adwords.

Why Google Adword is the best keyword research tool

Its 100% free

Its owned by Google

Ability to exclude negative keywords

Analyze your keyword competition and value

With Google Analytics, we can use our own historical data to understand which keywords are performing best.

Expand your keyword’s list

How to Use Keyword Planner In Google Adwords


Using Keyword Planner to get keyword ideas and traffic forecasts

How to Choose the Right Keywords


Here is an overview on how to use Google Adwords and Keyword Suggestion tools for Keyword Research,

Step 1 – Build a list of seed keywords that in your opinion are best fit for your business.

Step 2 – Use Keyword Suggestions tools and Google Keyword planner to Get ideas which are beyond real users searching.

Step 3 – Analyze competition, trends, historic data and forecasts.

Step 4 – Merge different keyword ideas according to your audience and business.

Step 5– Refine your keyword list and finalize your keywords.


Choosing the right or best keyword is targeting the right searchers with right keywords. Identify your target audience put yourself in your target audience’s shoe and ask yourself whether they will like it? is it what they are looking for and interests them? is it relevant to their interest and your business? with these questions you will definitely be able to choose the right keyword for your website.

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About Yogesh Shinde

Yogesh Shinde is a blogger, marketer and LEARNER. He loves being on the internet to learn. He is a Solopreneur and believes in automation without loosing the humanism.
View all posts by Yogesh Shinde →

2 thoughts on “Why It Is Important To Choose the Right Keywords and How to Choose the Best Keywords for your Website

    1. Hey Ed,

      Keyword research is one of the things we must know. Because of keyword research we get to know different elements of a topic. We get to know what our users are searching and how can we stay apart from competition and too competitive keywords.

      Nowadays many bloggers are starting micro niche blogs and for that we need to get into tiny details and the first foremost step is KEYWORD RESEARCH.

      Yogesh Shinde

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