Why Video Marketing Is Best And How To Get Started With Video Marketing

Reasons Why Video Marketing Is Future Of Marketing and Why You Should Start Video Marketing As Soon As Possible

Why Video Marketing is Best

Why Video Marketing Works Effectively and Important

At the end of this post you will learn, what is video marketing, why video marketing is best, why you should think about video marketing and what are the types of videos which you can use to promote your products and services? As a bonus I would like to share one of my favorite video “how to create your first video using Microsoft PowerPoint Presentation or Keynote For FREE.

Request – This Post Contains Lots Of Informative and distracting Videos. So Stay Focused and Don’t Get Distracted By Video Marketing 🙂

Everyone is running in the rat race of engaging content creation. Businesses are spending most of their time and money on content creation and marketing and their strategies are based on search engine optimized articles or seo-friendly articles.

Related Article –  How To Choose SEO-Friendly Domains For Your Business and Personal Blog

Quality articles are helpful for search engine visibility and lead generation but most of the businesses are not considering video marketing which is best and which is going to rule the future.

Big companies like Facebook adopted videos; don’t you watch those auto-played videos? But video is yet to come into marketing mainstream for small and medium scale businesses. Very few sites are creating and optimizing content with/for videos.

What is Video Marketing?

Video Marketing is process of communicating with your prospects and customers via series of moving images. You make them aware about your products and services by various types of videos. These videos can be How-To tutorials, Whiteboard Videos, Screencasting Videos, Cute Videos and emotional videos which make them aware about your products and services.

Reasons Video Marketing is best and Why Video Marketing Should Be Your Priority

 

The best marketing doesn’t feel like marketing.”  – Tom Fishburne

click-to-tweet[1]

Video exactly does that, video touches your emotions. It makes you laugh and cry and these emotions works as binding between a viewer and a business. Marketing is no more about sales pitches and reaching to your audience, it’s about how effectively you are able to pass on your message and how you connect with your audience.

People Like To Watch Videos More Than Anything

Human absorbs visual content easily and most of the people come into visual learners’ category and to engage your audience, your content should be visual in the form of videos, infographics, images et cetera.

If you search “How to tie a tie”, in search result you get two options, a video and an article, which you are going to click on? Obviously video, now think about one of your audience who searches about your services and they see a video of your competitor, who is going to win you or your competitor?

Most of the How-to search queries are ruled by videos and the amount of How-to queries is enormous. People watch how to do stuff because the instructions are visually clear and concise and it’s easy to watch and follow a video compared to reading an article.

  • Let’s See Who Wins Between Articles And Videos

Internet users have very short attention span and very few people read on internet; most of the internet users scan on World Wide Web. If you are still reading this article I am thankful to you and kudos for you because you are an avid reader and learner.

People read on the world wide web is a myth. Why we need any evidence for that, ask yourself how many articles you have read and how many videos you have watched and what you have enjoyed most. Do you remember any article? Still not convinced?

According to Dr. James McQuivey of Forrester Research, the value of one minute of video is 1.8 Million Words. Now think about it, how much time you need to write 1.8 million words article, let me know your answer in the comments (Please! I Will Reply, I promise).

Video Boosts SEO (Search Engine Optimization) and SMO (Social Media Optimization)

The biggest reason video increases SEO and SMO is – Youtube.  Youtube is owned by Google and these Youtube videos are getting shared on Google plus which helps to reach out to your friends and followers on social media.

62% of Google Universal search results include video. Source (Marketingland)  80% of these are YouTube. (Searchmetrics)

 

  • A Little Bit On Youtube

Youtube is not only a video hosting site; it is world’s second search engine. You should not be amazed, if television vanishes from the Earth in few years, Youtube is future of television.

Youtube video thumbnails get listed on Google image search, which means a chance to get noticed and ranked in image search.

Mindblowing Youtube Facts, Figures and Statistics

YouTube gets 4 Billion Views Per Month.

The number of hours people are watching on YouTube each month is up 50% year on year.

300 hours of video are uploaded to YouTube every minute.

22 billion search inquiries are conducted on YouTube each month.

Source – Youtube

There are number of reasons how Youtube helps to improve your search engine ranking and why your business should have a Youtube channel. Youtube is not only a free marketing resource it’s an earning opportunity for many Youtubbers. PewDiePie an Youtube star’s estimated annual income is $7 Million.

  • Video Increases Social Media Shares

Mixing video with stills in your articles drives up to 33X more shares and links. (Moz)

What gets viral? The answer is – an image or a video. Social media is important factor in virality, visual content always has potential to go viral. Video engages audience and that results in increase in social media shares and engagement.

Why video marketing social Media shares

Source – distilled.net

Video Increases Click Through Rate

Just using the word “video” increases click through rate by 55%. (eMarketer)

Videos not only make you stand apart from other search results but it helps to increase your click through rate. Video snippets are attractive and cut the SERP clutter and help your audience to make choices.

Emails with video get more clicks CTR compared to emails without videos.  (Wistia)

Video search results have a 41% higher click through rate than plain text. (Aimclear)

Videos Improve Conversion Rate

Videos are like your CTAs (Call to Action) on fire because you can literally show people how to get subscribed or how to buy your product or anything you want your audience should do after watching your video.

Videos convert because your viewers could see products and services in action. The best examples of it could be an iPhone review and software how-to videos where we could see the actual product in action.

73% of Consumers More Likely to Make a Purchase After Watching a Video. Source

Videos Are Engaging and Storytelling Always Works

We have grown up and have been listing, reading and watching stories and that’s why we are habitual to get connected with stories.

Movies are engaging and that’s why we could connect with the characters and get involved in the stories. We connect with videos through its visuals, audio and characters because of our senses.

64% of marketers expect video to dominate their strategies in the near future. – Forbes

 

What is video marketing and Why Video Marketing Is best and Future Of Marketing affordable video marekting companies

Why Video Marketing Is Future Of Marketing

I won’t say video marketing is future because we could see it NOW and it is happening around us. Our television is the biggest example of video marketing but it is ruled by big companies like Namecheap, Coca-Cola etc.

When it comes to digital marketing, video marketing is emerging and very few big companies are involved in video marketing but in future it will happen on large scale and small and medium size businesses will adopt it.

According to Salesforce – In 2017 74% of all internet traffic will be video and according to Cisco – By 2017 video will account for 69% of all consumer internet traffic; that’s HUGE…. So if you want to win the race get into video marketing before Tom, Dick and Harry.

What Are The Types Of Videos?

As I said before there are many types of videos but there whiteboard videos and explainer videos are mostly being used on landing pages. Screencasting videos are also being produced but these videos are mostly how-to tutorial videos and presentation videos.

Video marketing used to be expensive but nowadays it’s affordable for small and medium size businesses, many sites offer whiteboard and explainer video creation services where we can create our own explainer/whiteboard videos. Choose the video marketing and creation services according to your requirement and obviously which fits in your budget.

What is explainer video?

Explainer videos are short marketing videos used to explain your company’s product and service. These videos are used on landing pages and home pages to convey about the business shortly and effectively through storytelling and motion graphics.

An Explainer Video That Explains What Is Exlainer Video

 What is Whiteboard Video?

Whiteboard videos are hand drawn motion graphics which pass on the information through hand  drawn characters, objects and graphics. These are animated marketing videos which promote businesses.

A Whiteboard Video On Science Of Persuasion For Marketers

What Is Screencasting Video?

I am quite sure you have watched at least one screencasting video. Have you ever wondered, how to create video of computer screen and what’s it called?  That’s called a screencasting video.  A screencasting video is video where user records his or her computer screen to show how to do certain things. For example here is my screencasting video on how to delete Youtube videos.

How To Delete Your Videos From Youtube

How To Get Started With Video Marketing

how to make video for youtube with pictures and music from powerpoint and computer screen

How To Make Your First Video In Powerpoint Presentation Or Keynote

I won’t let you go without getting started with video marketing.  I am sharing my favourite videos where we learn how to create Youtube intro in Powerpoint Presentation or Keynote (Mac) For Free. You can start your Youtube marketing with your Youtube intro and create your youtube videos of computer screen and with pictures and music.

I have created my intro using this technique → “How to delete your Youtube videos

What You Need to Get Started

Computer Screen Recording Software (Screencasting Software) – Camstudio Recorder (Free) or Camtasia (Paid)

Powerpoint or Keynote

Optional –

Royalty Free Audio – Youtube Audio Library

Royalty Free Images – Pixabay

Royalty Free Stock Footages – Youtube Video Library  & Movietools

And Most Important – CREATIVITY!

How To Make Your 1st YouTube Video With Powerpoint Presentation [PPT] and Get Started With Youtube Marketing

How To Create Your Youtube Intro From Powerpoint Presentation

Here is a video to make your Youtube intro to increase your Youtube subscribers,

How To Make An Incredible YouTube Intro Using … Powerpoint!

Are You Seeking Affordable Video Creation Software Which Is Easy To Use, No Learning Curve, Templates and many more

EZ Video Creator

It’s As Easy As A – B – C

A

Choose A Template From The Dozens Available

Pick out a pre-made commercial template from the dozens we offer in a variety of niches and topics, with many more on the way.

B

Customize Your Commercial By Editing A Few Lines Of Text

Customize your commercial with ease. Open our cloud-based editor, change a few lines of text, and publish your video in less than 90 seconds!

C

Publish And Download Your Video

Your High Definition video will be ready for you to share on Social Media, upload on YouTube or Vimeo, or post to your site or blog.

EZ video creator

 

Viral Video Marketing For Solopreneurs

Why Videos Go Viral?

Videos are enjoyed by all age groups toddlers, kids, teens and old people they all enjoy videos. Videos don’t have barriers like language, a non-English laughs on American prank videos. Videos touches our emotions and make us laugh, cry, happy and sad.

Here are the Best Examples Of Video Marketing Campaigns Which Went Viral

Viral Marketing Video By LG – Ultra Reality: What would you do in this situation? – LG Meteor Prank

World’s Toughest Job – #worldstoughestjob – Marketing Strategy Of Greeting Card Company

Dove Video Marketing Strategy –  Real Beauty Sketches | You’re more beautiful than you think

Marvel’s Avengers: Age of Ultron and Samsung Mobile Full

Evian Evian Baby & Me

The Scarecrow

Conclusion

Video marketing is the most effective marketing and evergreen marketing method. Big companies have been using video marketing from many years but nowadays small and medium scale businesses and bloggers are using video marketing to reach out to their audience.

So grab your camera and start recording your screen/yourself to impress your audiences with amazing videos. With amazing note here is my Youtube Channel where you could subscribe for various types of informative yet fun videos to stay updated with latest ways to, how-to videos.

Yogesh Shinde

Yogesh Shinde is a blogger, marketer and LEARNER. He loves being on the internet to learn. He is a Solopreneur and believes in automation without loosing the humanism.

20 Responses

  1. Hey Yogesh
    Whatta Great post after a long time. It seems like you spent 1 and a half month in digging all this valuable information on the web.
    Very well compiled in one place. Its a really powerpacked post about video marketing. I am very impressed by you man. Wishing you all the best.
    Keep up the great work bhai.
    🙂
    Have a nice day
    Regards

  2. Hi Yogesh,
    just amazing and informative post!
    Video Marketing seems like a serious and huge profit-generating business. I will try soon!
    BTW, I have the skills to create explainer videos, whiteboard animation, etc and I partened with a Fiverr seller. We sold the stuff together :)!
    This was working for others. Now, I am gonna let it work only for me.
    Thanks for sharing.
    Your friend,
    Ahmad

  3. Satya says:

    This is just an amazing and great article indeed Yogesh.
    And the video marketing is one of the most popular and emerging way.
    Thanks for great share

    • Hey Satya,

      Thanks for taking time and commenting on my blog post. Yes, video marketing is great way to attract visitors and sales. I have seen many bloggers are creating video content and this video converts very well.

      Thanks,
      Yogesh Shinde

  4. Hi Yogesh,
    Very informative post! Loved the videos too – in fact got some great ideas on how to use Power Point. Video is awesome and a wonderful medium to communicate to others with .. great discussion and share! Thank you

    • Hey Lesly ma’am,

      I am feeling really glad to know you like the post.

      I believe, we can do unbelievable things from small resources. It depends on us how we extract most of the juice and how creative and knowledgeable we are. I couldn’t believe we can create such an awesome intro in the Powerpoint presentation, with simple tweaks they created an intro for Youtube channel.

      Video is penetrative medium we can use to forward our message to our audience. Videos are entertaining way to aware our audience about our product and services.

      Thanks,
      Yogesh Shinde

  5. ikechi says:

    Hi Yogesh

    This is a wonderful post and so full of insight. I was almost distracted by he awesome videos. Video marketing is the trend of today and it is going to explode in the future as technology keeps evolving. Thanks for sharing. Take Care

    • Hey Ikechi,

      Yeah, the videos are really awesome. I have seen many such videos created by companies to promote their products and services.

      Video marketing is really future of marketing and that’s why we bloggers should get started with it asap. I have created few videos and I am thinking about creating new one soon, specially for this post because it’s related to video marketing and I think it must have a video.

      Thanks 🙂

      Regards,
      Yogesh Shinde

  6. Hi Yogesh, I love making videos but rarely use them to market. I considered it a few years ago and chose not to. Might have jumped on the band wagon early if I had!

    Enjoy the journey!

    • Hey Mandy,

      If you love making videos then you should try to market your blog and business via video marketing. Nowaday there are so many social media which are supporting video content like Facebook, Instagram etc where we can promote our business with videos. I am sure you are going to try it soon. Looking forward to watching your videos Mandy.

      Thanks 🙂

  7. Louis Lh. says:

    If there s an article with a video, people would love to watch the video first, but there s something important video cannot do at all. That’s very limited. But There are both side of using video marketing too, definitely try it ou.

    • Hey Louis,

      Video are more engaging compared to articles. I agree, there are certain limitation to video like we can’t add links but we can add call to actions and ask our viewers to check links in the descriptions. On Youtube we can add links in annotations and if we link our websites with Youtube channels we can add external links in the videos.

      Thanks for your reply Louis.

      Regards,
      Yogesh Shinde

  8. Hey Yogesh,

    It seems that you have done so much research to writing this epic content!! I am working as digital marketer that’s why I know how much impact you will get through video marketing.

    Now a days people like more visual marketing rather than other. We are using animoto paid version to create videos but it is not working that much properly. Now this time I will try this EZ Video Creator and hope it will work

    You are using this currently?

    Thanks
    Anant

    • Hey Anant,

      Yeah I have researched on the topic to get to know how to make my video marketing effective. I also wanted to know what are the software available in the market. I tried various software but I wanted something which is easy to use and newbies could use them. I have been using EZ video creator and it’s very simple and effective, I have created a video for this post also which I will add soon.

      Thanks Anant 🙂

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