How to create videos for your business and why it’s the best marketing medium
Why use video marketing and how to get started?
Everyone is running in the rat race of content creation and finding best way to engage their audience. Businesses are spending most of their time and money on content creation and marketing. Search engine optimized articles are one of the way to get the traffic but this doesn’t help if you fail to engage.
Quality articles are helpful for search engine visibility and lead generation but most of the businesses are not considering video marketing which is best way to create buzz around your business to increase demand generation.
Big companies like Facebook, Buzzfeed, Moz, etc adopted videos but small and medium scale businesses are yet to leverage the free solutions like Youtube, Instagram, Facebook, etc for promotional business videos.
If you are a blogger, entrepreneur or a freelancer who wants to dive into video creation and marketing. Stay tuned! at the end of this post you will learn,
1 – What is video marketing and why it is best?
2 – What are the types of videos which you can use to promote your products and services?
3 – Why you should think about creating your first Youtube intro video and how to create it in Powerpoint presentation/Keynote.
Request – This Post Contains Lots Of Informative and distracting videos. So stay focused and don’t get distracted by video marketing 🙂
What is Video Marketing?
Video Marketing is process of communicating with your prospects and customers via series of moving images. You make them aware about your products and services by various types of videos. These videos can be How-To tutorials, Whiteboard Videos, Screencasting Videos, Cute Videos and emotional videos which make them aware about your products and services.
Reasons it is best and why it should be your priority
It makes you FEEL!
The best marketing doesn’t feel like marketing.” – Tom Fishburne
Video exactly does that, video touches your emotions. It makes you laugh and cry and these emotions works as binding between a viewer and a business. Marketing is no more about sales pitches and reaching to your audience, it’s about how effectively you are able to pass on your message and how you connect with your audience.
People like to watch videos more than anything
Human absorbs visual content easily and most of the people come into visual learners’ category and to engage your audience, your content should be visual in the form of videos, infographics, images et cetera.
If you search “How to tie a tie”, in search result you get two options, a video and an article, which you are going to click on? Obviously video, now think about one of your audience who searches about your services and they see a video of your competitor, who is going to win you or your competitor?
Most of the How-to search queries are ruled by videos and the amount of How-to queries is enormous. People watch how to do stuff because the instructions are visually clear and concise and it’s easy to watch and follow a video compared to reading an article.
Let’s See Who Wins Between Articles And Videos
Internet users have very short attention span and very few people read on internet; most of the internet users scan on World Wide Web. If you are still reading this article I am thankful to you and kudos for you because you are an avid reader and learner.
People read on the world wide web is a myth. Why we need any evidence for that, ask yourself how many articles you have read and how many videos you have watched and what you have enjoyed most. Do you remember any article? Still not convinced?
According to Dr. James McQuivey of Forrester Research, the value of one minute of video is 1.8 Million Words. Now think about it, how much time you need to write 1.8 million words article, let me know your answer in the comments (Please! I Will Reply, I promise).
Video Boosts SEO (Search Engine Optimization) and SMO (Social Media Optimization)
The biggest reason video increases SEO and SMO is – Youtube. Youtube is owned by Google and these Youtube videos are getting shared on Google plus, Facebook, Twitter, etc which helps to reach out to your friends and followers on social media.
Youtube marketing for businesses
Youtube Facts, Figures and Statistics
Source – Youtube
- YouTube gets 4 Billion Views Per Month.
- The number of hours people are watching on YouTube each month is up 50% year on year.
- 300 hours of video are uploaded to YouTube every minute.
- 22 billion search inquiries are conducted on YouTube each month.
Youtube is not only a video hosting site; it is world’s second search engine. You should not be amazed, if television vanishes from the Earth in few years, Youtube is future of television.
Youtube video thumbnails also get listed on Google image search, which means a chance to get noticed and ranked in image search.
Affiliate marketers are using review, introduction, walk-through and how-to videos to increase sales. Videos are playing an crucial part of their sales funnel.
- Youtube money making machine
Youtube is not only a free marketing medium, it’s an earning source for many Youtubbers. There are thousands of music bands, short-film producers and entertainers earning millions from their videos. PewDiePie an Youtube star’s estimated annual income is $7 Million.
Video Increases Social Media Shares
Mixing video with stills in your articles drives up to 33X more shares and links. (Moz)
What gets viral? The answer is – an image or a video. Social media is important factor in virality, visual content always has potential to go viral. Video engages audience and that results in increase in social media shares and engagement.
Source – distilled.net
Video Increases Click Through Rate
Just using the word “video” increases click through rate by 55%. (eMarketer)
Videos not only make you stand apart from other search results but it helps to increase your click through rate. Video snippets are attractive and cut the SERP clutter and help your audience to make choices.
Emails with video get more clicks CTR compared to emails without videos. (Wistia)
Video search results have a 41% higher click through rate than plain text. (Aimclear)
Videos Improve Conversion Rate
Videos are like your CTAs (Call to Action) on fire because you can literally show people how to get subscribed or how to buy your product or anything you want your audience should do after watching your video.
Videos convert because your viewers could see products and services in action. The best examples of it could be an iPhone review and software how-to videos where we could see the actual product in action.
73% of Consumers More Likely to Make a Purchase After Watching a Video. Source
Videos Are Engaging and Storytelling Always Works
We have grown up and have been listing, reading and watching stories and that’s why we are habitual to get connected with stories.
Movies are engaging and that’s why we could connect with the characters and get involved in the stories. We connect with videos through its visuals, audio and characters because of our senses.
64% of marketers expect video to dominate their strategies in the near future. – Forbes
Why video is future of marketing
I can’t say video is future of marketing because we could experience it NOW. Our television is the biggest example of promotional video marketing but it is ruled by big companies like Namecheap, Coca-Cola, Godaddy etc. These companies are creating videos to grab attention and convert them into customers.
When it comes to digital marketing, video marketing is emerging and very few big companies are involved in video marketing but in future it will happen on large scale and small size businesses will adopt it.
According to Salesforce – In 2017 74% of all internet traffic will be video and according to Cisco – By 2017 video will account for 69% of all consumer internet traffic; that’s HUGE…. So if you want to win the race get into video marketing before Tom, Dick and Harry.
What Are The Types Of Videos?
There are many types of videos and they have been used by various industries according to their requirement. Whiteboard and explainer videos are getting used on landing/home pages which walk-through visitors about the business/product introduction. Screencasting videos are used for how-to tutorial videos and presentation videos.
Online video marketing used to be expensive but nowadays it’s affordable for small and medium size businesses, many sites offer whiteboard and explainer video creation services where we can create our own explainer/whiteboard videos.
You can hire freelancers from sites like Elance, Fiverr. Find out video production and marketing companies to create your business videos according to your requirement and obviously which fits in your budget.
What is explainer video?
Explainer videos are short marketing videos used to explain your company’s product and service. These videos are used on landing pages and home pages to convey about the business shortly and effectively through storytelling and motion graphics.
An explainer video that explains what is explainer video
What is Whiteboard Video?
Whiteboard videos are hand drawn motion graphics which pass on the information through hand drawn characters, objects and graphics. These are animated marketing videos which promote businesses.
A whiteboard video on science of persuasion for marketers
What is screencasting video?
Have you ever wondered, how to create video of computer screen and what’s it called? That’s called a screencasting video. I am quite sure you have watched at least one. It also called screen sharing, this is a video where user records his or her computer screen to show how to do certain things. For example here is my video on how to delete Youtube videos. I’ve recorded my computer screen to show how we can delete our Youtube videos.
How to delete videos on Youtube
How To Get Started With Video Marketing
How to make your first video in Powerpoint Presentation Or Keynote
I am sharing my favourite videos where we learn how to create Youtube intro in Powerpoint Presentation or Keynote (Mac). Youtube is a great video marketing platform, you can start with Youtube intro which works as your video portfolio and product catalog (slide show video of your products) for b2b marketing through video. It also consist how to computer screen record videos with pictures and music.
I have created my intro using this technique → “How to delete your Youtube videos”
What You Need to Get Started
- Powerpoint presentation for Windows or Keynote for Mac
- Screen Recording Software (Screencasting Software) – Camstudio Recorder (Free) or Camtasia (Paid)
- Royalty Free Audio – Youtube Audio Library
- Royalty Free Images – Pixabay
Royalty Free Stock Footages – Youtube Video Library & Movietools
And Most Important – CREATIVITY!
How to make videos with Powerpoint Presentation [PPT]
How To Create Your Youtube Intro From Powerpoint Presentation
Here is a video to make your Youtube intro to increase Youtube subscribers,
How to make an incredible YouTube intro using … Powerpoint!
Why Videos Go Viral?
Videos are enjoyed by all age groups toddlers, kids, teens and old people they all enjoy videos. Videos don’t have barriers like language, a non-English laughs on American prank videos. Videos touches our emotions and make us laugh, cry, happy and sad.
Here are the best viral video marketing ideas and examples to start your video campaigns
Viral Marketing Video By LG – Ultra Reality: What would you do in this situation? – LG Meteor Prank
World’s Toughest Job – #worldstoughestjob – Marketing Strategy Of Greeting Card Company
Dove Video Marketing Strategy – Real Beauty Sketches | You’re more beautiful than you think
Marvel’s Avengers: Age of Ultron and Samsung Mobile Full
Video marketing is the most effective marketing and evergreen marketing method. Big companies have been using it from years, nowadays small scale businesses are using videos to reach out to audience. Effective video content marketing strategies can lift any business from rags to riches.
So grab your camera and start recording your screen or yourself to impress your audiences with amazing videos. I have been sharing video tutorials on my Youtube Channel which you should subscribe right now.