Common Mistakes Bloggers Make and How to Avoid Common Blogging Mistakes
Blogging is not an easy task many beginner bloggers make common mistakes which we can see on various blogs. This post will answer why do bloggers fail and how to avoid most common blogging mistakes bloggers make. This post will be helpful for newbies as well as for bloggers who are struggling to increase their ranking and people who want to start blog (aspiring bloggers).
No Planning and Market Research
If you fail to plan, you are planning to fail! – Benjamin Franklin
Most of the bloggers and online businesses fail because they don’t plan. Business planning is a must and must be done at the beginning of your blogging or business set up. with a blogging plan or blueprint you know what to do and not do, what’s your competitors are doing, what can differentiate your blog or business, what’s your USP (Unique Selling Proportion) etc. With no blogging blueprint bloggers struggle for blog ideas, content creation, marketing etc. Most of the newbie bloggers make mistake of choosing either a very competitive niche or very weak niche which no one searching.
How to Fix
Plan your blogging strategies it conclude content creation, marketing, designing, layout etc. Analyze your competitors – what they are doing, what you can do/cannot do and how can you be different. Make a SWOT (Strengths, Weaknesses, Opportunities and threats) analysis of your niche. Planning makes you productive, focused, and determined on your business goals and market research (Competitor Analysis) make you focus on market weaknesses and differentiate (strengthen) your blog or business website by distinctive value.
Choosing a Competitive Niche or Multi-Topic blog
This is the most common mistake bloggers make (I also did), they choose a competitive niche without research and knowledge base and at the end of the day they fail. Bloggers do everything to get on first page of Google but because of competitive niche they fail and quit blogging.
Everyone loves Movies, Gadgets, Fashion, Internet (etc) and bloggers think they could provide everything on their blog and it would be a one stop destination for everyone and they end up with a multi-topic blog. But bloggers forget, there are tonnes of blogs and giant companies like Yahoo, Times of India, MSN, AOL are doing it, which are unbeatable unless are until you are a millionaire.
Bloggers enter in a highly competitive blogging niche and because of lack of time, resources, tools, money, knowledge base they FAIL!
[su_heading]How to Fix[/su_heading]
Choose a low competitive niche which has enough searches and there are only few blog or websites currently focusing on. Write quality content and optimize it for SEO and target the right audience. Search for interested people and build your community.
Focusing on Quantity over Quality
Blogger focus on quantity because they think filling their blog with lots of irrelevant and poor content will help them to succeed. Quantity could result in traffic but your content will not be able to convert that traffic into return visitors and loyal audience.
How to Fix
Don’t think blogging is just copy pasting. Blogging is helping your community with informative and engaging content that means your content should give value for reader’s precious time. Write about what will solve your audience’s problem; make them aware about your products and services.
You are President Of America and Everyone Wants to Know about You
(Not Applicable to Those who are Blogging for hobby and don’t care about traffic, making money, search engine ranking etc. Go ahead! Keep on posting those funny cat pictures and videos)
Your blog should not be about YOU, YOU and YOU only; no one cares about what you had in dinner except your mom, friends and family. Don’t make your blog an online brochure of your products and your services.
How to Fix
Use “About us” page to write about you and your business (Business Vision and Goals). Convey your expertise concisely and write what you want to share with your audience. Business website can write about the team members and assign static pages for your products and services pages.
Not Leveraging Social Media (Choosing Wrong Social Media Channel)
There are two types of bloggers, one who don’t utilize social media to promote their blog and one who choose wrong social media. Social media takes time to show results specially if are not targeting the right audience on right social media.
How to Fix
Analyze which social media is best fit for your business website or blog, form communities, engage with your audience, exchange ideas, build relationship. Use free social media automation tools like Hootsuite, Buffer, TweetDeck to schedule (Auto-Schedule) your posts, analyze your CTR and plan your marketing strategies accordingly.
Audience engagement in absolute necessity of any blog. Engage your visitors by asking questions/feedback and commenting back on each and every comment on blog posts.
Content Is King, Really?
Content is king so you have to produce lots of content to increase your search engine visibility and don’t need to promote your blog by social media marketing or other forms of marketing? Bloggers spend hours and hours to write great content but don’t promote it because they think the battle is over.
How to Fix
You have been reading content is king, yes it is! but that is half truth and half battle win situation. Marketing has equal importance is most of the times works better than content to spread your content on internet. Don’t just publish your content spread it across your targeted audience by marketing.
Consistency is Vital
[su_quote]Small daily micro-wins when done continually over time lead to staggering results – Robin Sharma[/su_quote]
No matter what you want to achieve, consistency is vital. There are many reasons bloggers fail to be consistent in writing and posting blog posts like lack of time, lack of writing skill , lack of blog ideas et cetera. Not getting blog ideas is the most common problem bloggers face.
I know, many bloggers work full-time and blog part-time but they are not going to succeed until and unless they devote few hours for their blog.
If you are not getting ideas for your next blog post use these free blog topic and title generation tools
Use these tools to get blog title suggestions to brainstorm your brain with blog ideas.
WordPress’ editorial calendar plugin help you schedule, remind you to finish and manage future and guest posts.
Lack of SEO Knowledge
Bloggers start blogging without understanding how Google works and what are the things Google seek in the content and what the things they need consider before publishing the content. Without SEO knowledge base your content fail to get ranked on Google search.
How to Fix
If you are using WordPress WordPress SEO by Yoast and All in One SEO Pack are the best solutions. It ensures you are focusing on the keyword and help us to add Meta description, tags, alt tags and optimize the content for search engine optimization and ranking.
Non-Wordpress users can optimize their content by ensuring the title, first paragraph consist the keywords you are targeting.
Website designing is a small term but it consist blog layout, color schemes, navigation, sidebars, headers footers and lots more. Bloggers fail to understand which theme is best fit for their business website or blog. Most blogger clutter their site with Facebook, Twitter and many such widgets which make their site slow and clumsy.
How to Fix
Add what’s necessary don’t clutter your website with widgets and scripts it will affect your website and distract your audience from content.
Be simple as much as possible here are two great example of simplicity Labnol.org and Jeffbullas.com they have great content and simple but effective blog layout.
Too Much Advertising
First impression is last impression, Most bloggers start blog to earn money and there is nothing wrong about that but they run advertisement everywhere. Bloggers want to earn from Google adsense, Infolinks, Chitika and affiliate marketing and they put lots of irrelevant ads on their blog or business website. Business websites and blogs put ads all over the website which adds lots call to actions and which confuses your visitors.
How to Fix
If you want to earn from Adsense, Chitika and other sources, For WordPress there is plugin which rotates your advertisement programs gives you insights on which program is working well and without advertisement widgets on your blog or business website.
Promoting Competitor’s or Low Quality Products/Services for Few Cents
In order to earn more money bloggers promote low quality programs, products and services which not only affect their brand profile but they are missing out opportunities to build a loyal audience base which trust them blindly.
Promoting Competitor’s Products – I have seen many bloggers have potential to start their own business but they promote affiliate program for few dollars. If you have an expertise you can create your own product and services and earn five to ten folds more than promoting affiliate products and services.
If you have potential to create a product/services don’t promote your competitors because you are losing your potential buyers who can own your products because they trust you.
I am the Best I can do everything
Not Outsourcing Things Which Other Can Do Better
[su_quote]“You can do anything, but not everything.” ― David Allen[/su_quote]
Blogging is not about writing only there are lots of elements involve such as marketing, content curation, market research, search engine optimization, web designing etc etc. These tasks can be done by a person but it will take lots of time and affects the productivity. Blogger try to be perfect in all of these elements and they lose most of their time in learning and executing which reduces their enthusiasm and energy.
How to Fix
With sites like Fiverr, Elance and Upwork you can outsource your tasks at affordable rate to Freelancers who can do it better and on time. These people are not only trustworthy but they are expert in various niche, you just need to find out a perfect match for your work and get it done for few bucks.
Not Using WordPress
There are many blogging platforms like Blogger, Joomla, Tumblr etc but there is no match for WordPress unless and until you are a developer. Bloggers choose Blogger and other Content Management System to run their blog which is bit difficult for non-developers. CMS’s other than WordPress lack SEO optimization, plugins, themes which reduces your ability to customize your blog and business website.
How to Fix
Its simple, always choose WordPress CMS. In this article itself, I have mentioned three WordPress plugins to increase your productivity.
As a solo entrepreneur (Solopreneur) you don’t want to burden yourself with website development tasks. WordPress is simplest CMS for everyone if you need any solutions there are hundreds of plugins which works as magic wand, install the plugin and your problem is solved. WordPress is Free and Google loves WordPress because of its crawlability.
Everyone does mistakes, I did and I am still doing. If you did mistake this is not the end of your blog and it is not a failure at all. With these list of fixes on common mistakes bloggers make, with few tweaks you can reform your blog or start your blogging journey.
Have you done any mistakes I have mentioned? Did I miss any and are there any fixes which I MISTAKENLY FAILED to cover? Please let me know in the comments.